Cook's is a family owned and operated business established a century ago to provide fine vanilla to American households. Lustrous hand-cured and hand-selected vanilla beans from the chief source of the world's -quality vanilla. Now in our fourth generation, we are on the ground in the world's vanilla growing regions, personally selecting the world's vanilla.A Century of Pure Vanilla. We use the same slow, cold percolation that our grandfather developed when he started making pure vanilla extract in 1918. Through 100 years of unimaginable change, our company has survived and flourished on one unchanging principle: Quality. Cook's - The Drop that Makes the Difference.